Can Medals & Award Stickers influence consumers when buying wine?

Rojita Tewari responds with an unqualified ‘Yes!’

In recent years, the wine market in India has experienced significant growth and transformation. The modern retail format has expanded it further by offering endless options, which are sometimes intimidating for the new wine drinker in India. Can selecting a wine be made easier by talking more about it if the wines have medals and award stickers? Let’s look at this closely. Inside a retail shop, a wine buyer is looking for a good value-for-money wine but is unable to make a choice owing to the sheer number of options available. The shopkeeper offers a wine with a medal on the bottle, and one without it. Which one will the buyer choose and why?

Subscriber Only Content

A paid subscription is required for access to all content other than the Grapevine section. Subscribe below for access to all Sommelier India articles online and to get the print magazine delivered to your doorstep.

Sign In here if you have already subscribed for access. You can request a password from your account page once you’ve entered your email address. If you are unable to access an article after signing in, it may mean your subscription has expired. For other sign in queries email

Subscribe by Credit Card


Subscribe by mailing a Cheque or Bank Draft

Cheques should be in the name of Sommelier India and mailed to the following address:
Sommelier India,
C-320 Defence Colony,
New Delhi 110 024, India

Download our subscription form (PDF) to print and mail with your cheque.

See also  Wine to Watch: Spreading sweetness and light, Arka