Hard Seltzers – A trend that’s here to stay

Pursue is a highly decorated brand, winning internationally famed Penta awards for its design and packaging

Gagan Sharma traces the evolution of the latest entrant in the ready-to-drink category and declares it a trend that’s here to stay

Call it whatever — hard seltzer, spiked seltzer, boozy soda water — it’s a drink that has turned heads in the recent past. What was once considered a niche category, a fad, a drink for the uninitiated, something for beginners before you moved on to the more serious drinks, has been on the rise with its timing fueled by Covid, and the general shift towards limited-yet conscious
drinking. In the beginning it was called “the world’s first, brewed alcoholic lemonade” by the Aussie brand, “Two Dogs”, circa early 1990s. Now, it’s generally accepted in the US which has added more shades to its personality and pushed it to become a global citizen. The drink has found a home in India too and is making waves across the board. Despite its tardy awakening from the slumber of adolescence, hard seltzer is becoming a permanent addition in the spectrum of daily elixirs, and you must know about them, or fear being called a social outcast!

Subscriber Only Content

A paid subscription is required for access to all content other than the Grapevine section. Subscribe below for access to all Sommelier India articles online and to get the print magazine delivered to your doorstep.

Sign In here if you have already subscribed for access. You can request a password from your account page once you’ve entered your email address. If you are unable to access an article after signing in, it may mean your subscription has expired. For other sign in queries email team@sommelierindia.com

See also  Vina Tondonia - A place built by time, passion and tradition

Subscribe by Credit Card


Subscribe by mailing a Cheque or Bank Draft

Cheques should be in the name of Sommelier India and mailed to the following address:
Sommelier India,
C-320 Defence Colony,
New Delhi 110 024, India

Download our subscription form (PDF) to print and mail with your cheque.