Jacob's Creek partners with International Cricket | Sommelier India

India’s favourite imported wine, Jacob’s Creek from Pernod Ricard has a long-standing connection to the world of sport and has recently been named the official wine partner for the International Cricket Council (ICC), beginning with the inaugural World Test Championship Final 2021 in Southampton from 18 to 22 June.

The three-year-long strategic partnership gives the brand exclusive pouring rights for cricket events, branding at in-stadia bars, stadium and digital broadcast advertising. India will play New Zealand in the final of the ICC World Test Championship (WTC) being held at Ageas Bowl in Southampton.

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