Jacob’s Creek partners with International Cricket

Jacob's Creek

Jacob's CreekIndia’s favourite imported wine, Jacob’s Creek from Pernod Ricard has a long-standing connection to the world of sport and has recently been named the official wine partner for the  International Cricket Council (ICC), beginning with the inaugural World Test Championship Final 2021  in Southampton from 18 to 22 June.

The three-year-long strategic partnership gives the brand exclusive pouring rights for cricket events, branding at in-stadia bars, stadium and digital broadcast advertising. India will play New Zealand in the final of the ICC World Test Championship (WTC) being held at Ageas Bowl in Southampton.

Jacob’s Creek well-known in India and around the world with 160 years of winemaking expertise, is Australia’s largest wine brand. Jacob’s Creek wines have been in the Barossa for over a century and come from a great tradition of winemaking. It all started in 1840, when William Jacob first settled in the area near  a small creek that runs through the heart of the Barossa Valley in South Australia and gave it his name. The first vineyard was planted here in 1847 by Johann Gramp, who wanted to create wines that reflected the true character of the grapes and the land.

Jacob’s Creek is reliably consistent from the entry level to more complex wines. I suggest Sommelier India readers and wine enthusiasts try Jacob’s Creek Double Barrel, a new entrant in the Indian market. The Double Barrel range has top quality grapes matured first in traditional wine barrels and then finished in aged whisky barrels to build additional layers of complexity, for a richer, deeper, and smoother taste.

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— Reva K. Singh