ProWine Mumbai returns with ProWine & ProSpirits Challenge

ProWine Mumbai, India’s largest business hub for the wine, spirits and hospitality industry opens doors for International and Indian wine and spirit brands looking to showcase brands and products, not only through exhibit displays but also through the masterclasses, live tastings and aligned show features. Organised by Messe Düsseldorf India and All Things Nice, the show is scheduled for the 8th & 9th of November at the world-class Jio World Convention Centre in Mumbai.

The audience at ProWine Mumbai includes importers, distributors, retailers, food & beverage managers from renowned hotels, mixologists, bar & restaurant owners, members of wine and spirits clubs across the country and consumers. The trade buyers are responsible for buying large investment inventory and also for determining which brands are carried in bars, restaurants and retail shops. The consumers are the actual end users of the brands and are integral for brands at the show.

This year the show introduces ‘ProSpirits’, a highlight that delves into the flourishing dynamics and innovative strength of the spirits industry. Attendees can explore the latest products and trends and be inspired by tastings presented by industry experts.

ProWine Mumbai 2023 featured 164 companies showcasing over 1,000 brands across 21 countries and 5,059 attendees from 24 countries. Statistics showed that trade visitors included hoteliers, prominent restaurateurs & bar owners, importers, distributors, retailers, sommeliers, chefs, food & beverage teams and consumers.

ProWine Mumbai will also host over 10 sessions over 2 days of complimentary Masterclasses, bringing together the best of knowledge and a range of wine and spirit tastings. Masterclasses are brought to you by international governments, leading wine authorities, master distillers, and brand representatives.

The ProWine & ProSpirits Challenge

The ProWine & ProSpirits Challenge opens doors to Indian and international wine and spirits brands available in India to ascertain the quality of their products vis-à-vis the preferences of the local palate. The challenge will take place through a systematic blind tasting and will be judged, not just by the usual industry professionals, but also by significant wines & spirits consumers, connoisseurs and all enthusiasts, giving them a platform to express their opinion on their favourite wines & spirits. The aim of this challenge is to judge the wines & spirits based on their quality alone, revealing an independent list of the finest wines & spirits available in India, as chosen by the very people who drink them.

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The ProWine Bartenders’ Competition

ProWine Mumbai presents an exceptional platform for talented bartenders in the country to showcase their skills at the ‘ProWine Bartenders’ Competition’. The winning bartender receives the prestigious title ‘ProWine Bartender of the Year’, and an all-expense paid Guest Shift at an international bar besides recognition in the trade and media.

Panel Discussions

ProWine Mumbai 2024 will also showcase invigorating panel discussions on astute topics that are pertinent to the industry. The panellists include producers of craft spirits, global brand ambassadors and heads of multinational brands.

The ProWine Mumbai Night

The ProWine Mumbai Night is a major networking event bringing together luminaries of the wine and spirits industry, leaders of hospitality, eminent media persons, and key exhibitors from across the world under one roof, making this the most prominent wine and spirit event of the year. At the ProWine Mumbai Night, winners of the ProWine & ProSpirits Challenge will be showcased at an exclusive ‘Winning Wines & Spirits Bar’ – an opportunity for all present to taste and learn where the Indian market preferences lie. A succinct ceremony will also felicitate noteworthy contributors to the wine and spirits industry as selected by ProWine Mumbai’s Advisory Board that will include wine and spirit professionals, global brand ambassadors and heads of retail and trade.

India’s alcobev industry is causing a stir, one heady concoction at a time – watch out for the Bar Takeover by the best mixologists from the top bars in India, only at ProWine Mumbai.

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