Stellenbosch could rival Napa Valley as a tourist attraction, says leading us expert

“Stellenbosch has the potential to become as significant as the Napa Valley,” says Clay Gregory, President and CEO of Visit Napa Valley. Gregory, who will be a headline speaker at The Business of Wine and Food Tourism Conference in Stellenbosch on November 1 and 2, believes South Africa already has the skills and assets but currently lacks the investment.

Clay Gregory, President and CEO of Visit Napa Valley

“You have the wine, the people and the natural beauty to rival any wine tourism region of the world. But South Africa first needs to spend more on marketing and getting the region top of travellers’ minds,” he says.


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