US buying more cheaper wine. Market contracts

The US is witnessing a slight increase in sales but for cheaper wines thanks to the economic downturn. Gomberg-Fredrikson research undertaken on behalf of the Wine Institute of California shows that the US Wine Market was worth $30 billion in 2008 or 1.3% less than 2007. American consumers are buying more cheaper wines but not enough to compensate for the value of the more expensive wines they have purchased in the past. Restaurant volume is down a full 10%. Are you drinking cheaper wines because of the recession?

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