What will they think of next?

Are wines-in-a-can here to stay or a passing fad? Gagan Sharma comments

One of the ‘coolest’ of trends in 2020, has to be India’s acceptance of wine-in-a-can. Although Sula Vineyards put their eight-year-old brand, Dia Sparkling in cans last year, the trend really exploded in the market this year when Fratelli Vineyards joined the party with TILT, their canned sparkling, red, white and rosé sparkling, medium-sweet wines. While the packaging, appeal and branding are utterly exciting, the wine-in-a-can concept is still in its adolescence, and most believe it may be just too early to comment on its prospects in India. Is it a passing fad or something that’s catching on?

The first official study of the concept was made nearly half a decade ago in the US, which remains the biggest wine-in-a-can market. Between 2018 and 2019 the market grew by 70% in the US, and 125% in the UK. Traditional wine producing countries like France and Italy are joining the race as well.


Subscriber Only Content

A paid subscription is required for access to all content other than the Grapevine section. Subscribe below for access to all Sommelier India articles online and to get the print magazine delivered to your doorstep.

Sign In here if you have already subscribed for access. You can request a password from your account page once you’ve entered your email address. If you are unable to access an article after signing in, it may mean your subscription has expired. For other sign in queries email team@sommelierindia.com

Subscribe by Credit Card

 

See also  Liquid Gold - Tokaji Aszu dessert wine

Subscribe by mailing a Cheque or Bank Draft

Cheques should be in the name of Sommelier India and mailed to the following address:
Sommelier India,
C-320 Defence Colony,
New Delhi 110 024, India

Download our subscription form (PDF) to print and mail with your cheque.