Wine in India: A Tale of Aspiration and Regulation

Shoba Narayan on increasing wine and spirits consumption in India despite the challenges of taxes and duties

When it comes to wine and spirits in India, the same two narratives have held sway over the last ten years, which, when you think about it, is rather sad. The first narrative is optimistic and has to do with consumption. The headline is basically “more.” More Indians are drinking, more are willing to spend more money on higher quality drinks. A report from IMARC says that the Indian wine market reached a size of US$ 164.1 million in 2022. And it shows no signs of slowing. A report from Technavio says that India’s wine market is expected to grow at 30% year-on-year. If you believe these reports, and even if you half the growth rate, it seems pretty robust — for all the usual reasons. India has a young population with 500 million consumers at or above drinking age. Combine this with low penetration rates — Indians drink a miniscule 24 million litres of wine annually, as per a government report. All this is music to purveyors of fine wines and spirits, particularly since China’s walls are closing.

Subscriber Only Content

A paid subscription is required for access to all content other than the Grapevine section. Subscribe below for access to all Sommelier India articles online and to get the print magazine delivered to your doorstep.

Sign In here if you have already subscribed for access. You can request a password from your account page once you’ve entered your email address. If you are unable to access an article after signing in, it may mean your subscription has expired. For other sign in queries email

See also  The wondrous wines of Jura, France

Subscribe by Credit Card


Subscribe by mailing a Cheque or Bank Draft

Cheques should be in the name of Sommelier India and mailed to the following address:
Sommelier India,
C-320 Defence Colony,
New Delhi 110 024, India

Download our subscription form (PDF) to print and mail with your cheque.